Targeted online advertising PPC advertising involves delivering ads to specific audiences based on various criteria, including demographics, interests, and online behavior. This approach is designed to enhance relevance and engagement, leading to higher conversion rates.
Importance of Targeted Advertising for Small Businesses
For small businesses, resources are often limited. Targeted online advertising allows these businesses to:
- Maximize marketing budgets
- Improve return on investment (ROI)
- Increase brand awareness
- Drive website traffic
- Boost customer engagement
