The cost of a Charity PPC Company can vary based on several factors, including the size and scope of the campaign, the level of competition for chosen keywords, and the geographical targeting. Generally, a charity PPC company charges fees in two ways:
- Management Fees: This is the fee the agency charges for managing and optimizing the campaign. Typically, these fees range from 10% to 30% of the total ad spend. Some agencies may charge a flat monthly fee, usually starting at $500 to $2,000 per month, depending on the services provided.
- Ad Spend: This is the actual cost of the clicks, impressions, or conversions your charity ads generate. The cost-per-click (CPC) for charity-related keywords can range from $0.50 to $5, depending on competition and targeting.
Therefore, a small charity PPC campaign may cost around $1,000 to $5,000 per month, combining management fees and ad spending. Larger campaigns with broader reach or competitive keywords may require $10,000 or more in monthly budgets. It's important to discuss these details with the PPC company to align expectations with your advertising goals and budget.
