Metrics in NFT advertising should focus on engagement, user sentiment, and ROI. Key metrics include:
Engagement Rate: Measures how users interact with NFT content, including likes, shares, or comments.
Conversion Rate: Tracks users who take desired actions, such as purchasing an NFT or redeeming exclusive offers.
Ownership and Resale Metrics: Observing the resale value and ownership history of NFTs can offer insight into their perceived value and user interest.
Community Growth: Assess the growth of communities (e.g., social media followers or Discord memberships) around NFT campaigns.
Return on Investment (ROI): Track the financial return generated by NFT campaigns compared to their production and distribution costs.
