Which platforms are best for e-commerce PPC advertising?

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smithenglish
Occasional Contributor
Monday
Monday

Which platforms are best for e-commerce PPC advertising?

When considering PPC advertising for e-commerce with your ad network 7Search PPC, you might also want to explore other platforms that complement or enhance your efforts. Here are some of the best platforms for e-commerce PPC advertising:

E-commerce PPC Advertising (1).png

Google Ads:

Google Ads is one of the most powerful PPC platforms for e-commerce. It allows businesses to advertise on Google Search and Google Display Network. The use of Google Shopping ads can drive highly targeted traffic with product listings and information.

Facebook Ads:

Facebook (and Instagram) offers highly targeted PPC campaigns using detailed demographic, behavioral, and interest-based targeting. Facebook is particularly useful for visual product ads and driving brand awareness, which can convert into sales.

Amazon Ads:

If you're selling on Amazon, Amazon Advertising (including Sponsored Products, Sponsored Brands, and Sponsored Displays) is crucial for visibility. Amazon has its own internal search engine, so running ads within the platform can dramatically boost your product exposure.

Microsoft Advertising (Bing Ads):

While not as widely used as Google Ads, Microsoft Advertising provides a cost-effective alternative with lower competition and cost-per-click in some niches. It also integrates with LinkedIn for advanced targeting.

Pinterest Ads:

Pinterest has a highly engaged audience, especially for visual products like fashion, home décor, or beauty. It provides a unique way to drive traffic through promoted pins that can directly lead to e-commerce sales.

TikTok Ads:

For a younger audience, TikTok offers a highly engaging platform for visual products. With TikTok’s growing e-commerce features and shoppable videos, it’s an excellent choice for building brand awareness and driving conversions.

7Search PPC:

Since you’re already working with 7Search PPC, leveraging their search traffic capabilities can be a good way to reach niche audiences at a competitive cost. Their platform supports geo-targeting, keyword targeting, and bid management which can help scale your e-commerce business effectively.

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