Online advertising is a form of marketing that uses the internet to deliver promotional messages to potential customers. It includes a variety of methods, such as display ads, search engine marketing (SEM), social media ads, video ads, and email marketing. Businesses use online advertising to increase brand visibility, generate leads, and drive sales. With options like pay-per-click (PPC), cost-per-mille (CPM), and targeted ads, companies can reach specific audiences based on demographics, interests, and behaviors. Online advertising is essential for businesses looking to expand their reach and engage with a global, digitally connected audience.
